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International Marketing Strategy MSc

University of Northampton

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-21, JAN-22

  • Duration

    1 year

Course summary

Overview

Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

This course has an Industry Placement Option available for September entry.

Course Details

Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:

  • the decision to internationalise
  • market identification
  • screening and selection
  • market entry
  • tactical action programmes
  • implementation
  • monitoring and evaluation

The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

Optional Work Placement

The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.

What is the teaching style for this course?

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using workshop sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies, interactive business simulation software and practical exercises supplemented by extensive online learning materials.

What are the assessments for this course?

An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Tuition fees

Students living in United States
(international fees)

£ 14,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Northampton

  • University League Table

    109th

  • Campus address

    Main Site, The University of Northampton, Waterside Campus, Northampton, Northamptonshire, NN1 5PH, England

Subject rankings

  • Subject ranking

    66th out of 84 10

  • Entry standards

    / Max 200
    92 45%

    78th

    3
  • Graduate prospects

    / Max 100
    70 70%

    52nd

  • Student satisfaction

    / Max 5
    3.85 77%

    68th

    48

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