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- University of Northampton
- International Marketing Strategy MSc
Course options
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Qualification
MSc - Master of Science
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Location
University of Northampton
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Study mode
Full time
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Start date
SEP-24, FEB-25
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Duration
1 year
Course summary
Overview
Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.
This course has an Industry Placement Option
Course Details
Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.
Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
- the decision to internationalise
- market identification
- screening and selection
- market entry
- tactical action programmes
- implementation
- monitoring and evaluation
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Optional Work Placement
The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.
What is the teaching style for this course?
Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using workshop sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies, interactive business simulation software and practical exercises supplemented by extensive online learning materials.
What are the assessments for this course?
An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Modules
Tuition fees
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- Angola
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- Argentina
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- France
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- Republic of Ireland
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- Saudi Arabia
- Scotland
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- Serbia
- Seychelles
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- Slovenia
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- South Korea
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- Spain
- Sri Lanka
- St Vincent
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- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
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- Tunisia
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£ 16,995per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
115th
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Campus address
Main Site, The University of Northampton, Waterside Campus, Northampton, Northamptonshire, NN1 5PH, England
Subject rankings
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Subject ranking
77th out of 91 7
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Entry standards
/ Max 191100 49%85th
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Graduate prospects
/ Max 10051.0 51%78th
9 -
Student satisfaction
/ Max 54.02 80%25th
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