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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Birkbeck, University of London

  • Study mode

    Full time

  • Start date

    04-OCT-21

  • Duration

    1 year

Course summary

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Strategy and International Marketing modules.

With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in business, industry, local and national government, management, advertising and public relations. Possible professions include marketing executive, market researcher, or public relations officer. This degree can also be useful in becoming a media planner or advertising account executive.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

Tuition fees

Students living in United States
(international fees)

£ 18,780per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Birkbeck, University of London

  • Campus address

    Birkbeck, University of London, Malet Street, Bloomsbury, United Kingdom, WC1E 7HX, England

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