International Sport Management - MSc

The MSc International Sport Management course will provide the academic expertise and contacts to help students develop an exciting professional future in this growing industry.

The global sports market is estimated to be worth between £400 billion and £500 billion and is growing at a significant rate year on year. According to Deloitte, sport business related activity will significantly outpace the average rate of growth in the wider economy well into the next decade. In terms of industries, sport now ranks among the top 15 mainstream activities in the UK economy including telecommunications, legal services and utilities.

Combining theory and practical application this course will draw heavily from executive international sport leaders, such as Manchester City Football Group, Edgbaston, Birmingham City Football Club and ESL to name a few, to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics.

Given the aforementioned, and input from industry, this course is designed with the scientific (MSc) nature to enhance students with the necessary numeracy and analytic skills to see students excel and progress in the global sports industry.

What's covered in the course?

Underpinning the philosophy of the course are the following purpose and objectives:

Purpose

To inspire and equip postgraduate students with further expertise to develop a high level of academic skills leading to experienced employment and career development within the fast growing ‘International Sports industry domain’

Objectives

• Technical: to furnish students with the practical skills and expertise to add high value within the Sports industry
• Behavioural: to nurture the appropriate levels of energy and internal/external ‘customer-centric’ behaviours to create innovative products and services
• Cognitive: to provide students with high levels of critical reasoning and problem-solving capabilities that will ensure they stand out among their competitive set
• Be truly international: to provide students with international experiences, making this course unique in the marketplace
• All modules balance a range of relevant theory and concepts with practical application and throughout the course students reflect and apply this content into real life scenarios – enabling students to enhance and critique their learning. In short, this is a course designed to be the catalyst for students to forge a hugely successful career in the international sports industry.