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Journalism and Marketing - BA (Hons)

University of Leicester

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University of Leicester

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    3 Years

Course summary

There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing. In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information. In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies. In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field. The Journalism team have all worked in the industry. They've been involved in television, newspapers, radio, social media and PR. Among our teachers we have specialists in sports, political, environment and television journalism. Your tutors in the School of Business have a mix of research and industry backgrounds, so you will be learning from those involved in leading research in marketing, alongside those with practical expertise. You'll develop and demonstrate a range of transferable skills necessary for successful career development and a lifetime of effective independent learning. You’ll fine-tune your independent thinking, analytical problem-solving and critical judgement. You’ll learn how to carry out independent research, to access and assess information, to communicate clearly and effectively, and to present findings in a professional manner.

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Leicester

University of Leicester

University of Leicester

  • University League Table

    33rd

  • Campus address

    Main Campus, University Road, Leicester, Leicestershire, LE1 7RH, United Kingdom

VIEW PROFILE
With over 100 years of excellence, the University of Leicester is globally respected for world-leading research and inspiring teaching.
Leicester’s central UK location offers easy access to major cities, with London just one hour away by train.
Leicester is a vibrant, welcoming city with students from 150+ countries, celebrating diversity across cultures and faiths.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    17th out of 92 2

    28th out of 90 4

  • Entry standards

    / Max 200
    123 61%

    42nd

  • Graduate prospects

    / Max 100
    75.0 75%

    25th

    6

  • Student satisfaction

    / Max 4
    3.14 79%

    37th

    2

  • Entry standards

    / Max 211
    123 58%

    42nd

  • Graduate prospects

    / Max 100
    77.0 77%

    36th

    9

  • Student satisfaction

    / Max 4
    3.06 76%

    52nd

    16

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