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MA Brands, Communication & Culture

Goldsmiths, University of London

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Goldsmiths, University of London

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

  • This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our core modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
  • You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.
  • You’ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
  • You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.
  • You’ll benefit from being taught by access in the Department of Media, Communications and Cultural Studies and the Department of Sociology. Our research interests are diverse, and you’ll be able to customise your degree by choosing from a range of optional modules to explore your own interests and broaden your perspectives.
  • You’ll be part of a group of students who have a range of experiences and interests in communication, management, politics, design and the cultural industries.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Tuition fees

Students living in United States
(international fees)

£ 17,070per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Goldsmiths, University of London

  • University League Table

    68th

  • Campus address

    Goldsmiths, University of London, New Cross, Lewisham, SE14 6NW, England

Join a friendly international community at a university where students and staff come from over 140 countries across the globe.
Goldsmiths is a single-site campus, so students can enjoy the best of both a campus student experience and life in London.
Goldsmiths has innovative programmes for both undergraduate and postgraduate students, as well as exciting study abroad opportunities.

Subject rankings

  • Subject ranking

    40th out of 97 22

    67th out of 102 1

  • Entry standards

    / Max 190
    137 68%

    22nd

    1
  • Graduate prospects

    / Max 100
    61 61%

    53rd

  • Student satisfaction

    / Max 5
    2.97 59%

    97th

    11
  • Entry standards

    / Max 212
    111 56%

    69th

    4
  • Graduate prospects

    / Max 100
    48 48%

    77th

  • Student satisfaction

    / Max 5
    3.78 76%

    93rd

    1

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