MA - Creative AI for Screen

University of Hertfordshire

The MA Creative AI and Screen course will enable you to: study a modular structure that has produced professionals across creative AI the screen industries create and own new workflows and processes you will learn how to augment AI into your own creative practice learn new ways of working with generative AI for multitude of screens whether that is for entertainment, bio-simulation, education or art installation focus on the forefront of developments in technology and exploring a range of processes take advantage of new roles and employment in the growth area of generative AI have the opportunity for unique collaboration with students on other pathways and work with animators, games artists, concept artists and digital comics illustrators. Why choose this course? Throughout the course you will be exposed to new ways of working with generative AI, ensuring your creative control is driving new visual and auditory outputs that seek an audience. You will also build on your knowledge with answering questions of ethics, control and social impact, and learn from a range of contemporary artists and designers already incorporating AI. You will investigate and experience key components of this new industrial revolution such as using language models, neural networks and general adversarial networks as well as learn how to train AI on your own work, examine and assess hallucinations and ground truth. You will also learn how to build up artistic resilience and continuously improve your own projects and resources.