Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

MA Digital Video Production and Marketing

University of Salford

Add to favourites

Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Salford

  • Study mode

    Full time

  • Start date

    SEP-21, SEP-22

  • Duration

    1 year

Course summary

Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.

On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.

By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and 2020-relevant skillset to directly design your career for current and future opportunities.

You will:

  • Experience a blend of theoretical and practical approaches to digital marketing and video production
  • Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios
  • Study at MediaCityUK, one of the country's key digital and creative hubs
  • You can also find helpful FAQs, learn more about student life at Salford or explore all our Film, TV and Media courses. Continue reading to understand more about this MA Digital Video Production and Marketing course.

WHAT ABOUT AFTER UNI?

Students will receive direct induction into a vibrant and growing industry. As this list of the top e-commerce companies in the North demonstrates, the industry is particularly strong in this region -

There is strong, double digit growth in this market at the moment, much of it at the expense of linear TV advertising, which declined in 2018 by over 10%. E-commerce as a whole is a $2.3 trillion industry this year, enjoying double digit growth. Students will gain valuable overview and insight into the field.

Already in Manchester there are hundreds of jobs in the field of e-commerce-driven content, since Manchester is a strong hub for e-commerce as a whole. Channel 4 have stated that they are creating their Digital Production Unit in Leeds, with a thrust towards social and digital content. The Hut Group are creating an e-commerce content production centre in Manchester. BBC Sport and BBC iPlayer are both on site at MediaCityUK.

CAREER LINKS

This course is designed to put students into direct contact with companies that are pioneering this new form of video output. That can include the traditional media employers – BBC, Channel 4 – as they pivot to new forms of output. It can also be new fast-growth digital players like The Hut Group, and other fast-fashion companies, major charities, and major commercial companies like .

The course will strive to put students into the contemporary forefront of the field, both regionally in the North West, and globally.

Tuition fees

Students living in United States
(international fees)

£ 15,030per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Salford

  • University League Table

    86th

  • Campus address

    University of Salford, The Crescent, Salford, Manchester, M5 4WT, England

Subject rankings

  • Subject ranking

    41st out of 97 11

    60th out of 103 7

    27th out of 92 48

  • Entry standards

    / Max 190
    121 60%

    39th

    11
  • Graduate prospects

    / Max 100
    55 55%

    61st

    15
  • Student satisfaction

    / Max 5
    3.94 79%

    60th

    12
  • Entry standards

    / Max 196
    129 68%

    40th

    7
  • Graduate prospects

    / Max 100
    48 48%

    75th

    14
  • Student satisfaction

    / Max 5
    4.13 83%

    35th

    21
  • Entry standards

    / Max 200
    115 60%

    44th

    8
  • Graduate prospects

    / Max 100
    85 85%

    8th

    55
  • Student satisfaction

    / Max 5
    4.13 83%

    18th

    66

Suggested courses

University of the Arts London
SIMILAR RANKING

MA Fashion, Film and Digital Production

University of the Arts London

Communication & Media Studies league table

43
Middlesex University
MOST VIEWED

Digital Marketing MSc/PGDip/PGCert

Middlesex University

University league table

103

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!