MA Fashion Communications

Course Summary

MA Fashion Communications provides the essential conduit between fashion organisations and their consumers, stakeholders, and the wider fashion environment. This subject area combines visual, audio and written media to communicate the creative essence of the fashion industry. The course aims to prepare you for a career within the fashion industry in roles as diverse as fashion journalism, PR, advertising, trend prediction, fashion styling and art direction, digital and social media management, and visual merchandising management.

The curriculum develops the key knowledge and skills that will support your career as a fashion communications specialist, and includes an examination of the international and cultural contexts to which fashion communication concepts respond and relate. You’ll examine emerging market insights, which will enable you to devise and manage communication and promotion strategies. You’ll be supported to develop research skills, the application of theory, critical and analytical skills, and to devise creative and commercial concepts.

This course will prepare you for senior management roles across the fashion industry, in areas such as: fashion communication; digital and social media management; marketing; advertising; fashion consultancy; trend prediction; styling; visual merchandising management; art direction; public relations; fashion journalism. The skills and knowledge you'll learn through this course will be transferable to roles within other industries.