MA Fashion Marketing

Course Summary

Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective. You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics. Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.

This course will prepare you for senior management roles across the fashion industry, in areas such as: fashion marketing management, fashion brand management ,consumer and market intelligence, retail management,fashion buying, marketing consultancy, marketing ethics and sustainability, public relations, fashion journalism, entrepreneurial business concepts. The skills and knowledge you'll learn through this course will be transferable to roles within other industries.