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- MA Graphic Branding and Identity
Course options
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Qualification
MA - Master of Arts
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Location
London College of Communication
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Study mode
Full time
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Start date
SEP-22
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Duration
15 months
Course summary
On MA Graphic Branding and Identity, you’ll explore the strategic thinking underlying brands and look at how that strategy can drive creative expression.
MA Graphic Branding and Identity is a course for designers, by designers. Together, we’ll explore the capacity of the graphic designer to construct and deconstruct powerful brand narratives through design research, visual experimentation and written evaluation. MA Graphic Branding and Identity encourages you to challenge what is understood about the meaning of graphic branding.
You’ll have a graphic design or visual communication background and will be looking to develop a wider range of skills, build a research profile and enhance your capabilities and offer to potential employers.
This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context.
What can you expect?
MA Graphic Branding and Identity will challenge you to deconstruct your experience and design education in new and unexpected ways. You’ll develop a brand from the ground-up, using old and new strategies to push your design practice in new directions.
You’ll take part in a weekly lecture or workshop series on the principles of design and branding, learn new research techniques and connect these to rigorous methods of design exploration.
Your study will be based on personal project work, augmented with critical and contextual debate, culminating in an industry-focused portfolio of graphic brand expressions.
You’ll integrate visual practice with written evaluation critical discourse, which will be embedded into your weekly seminars and tutorial contact.
You’ll meet a personal tutor on a regular basis, who will help guide you through a challenging, highly-satisfying period of personal and professional development.
You’ll work with a wide range of designers and practitioners, as well as an experienced core team of tutors and researchers.
You’ll collaborate with other students, staff and external clients in a guided collaborative unit, allowing you to develop new approaches to design and brand projects.
Learning at this level will be about intellectual engagement, discovery, interaction and change. The final product, for us, is not in itself the goal - it is the research, evaluation and understanding of branding and identity that makes this MA distinctive. This course is taught within the Branding and Design Innovation programme of the Design School.
Application deadline
13 April 2022
Tuition fees
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£ 23,610per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
43rd
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Campus address
University of the Arts London, 272 High Holborn, London, London, WC1V 7EY, England
Subject rankings
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Subject ranking
21st out of 85 1
67th out of 92
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Entry standards
/ Max 239145 66%25th
4 -
Graduate prospects
/ Max 10060.0 60%40th
3 -
Student satisfaction
/ Max 53.98 80%66th
1 -
Entry standards
/ Max 200135 71%24th
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Graduate prospects
/ Max 10070.0 70%43rd
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Student satisfaction
/ Max 53.72 74%84th