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Course options
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Qualification
MA - Master of Arts
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Location
High Wycombe Campus
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Study mode
Full time
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Start date
06-OCT-25
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Duration
1 Year
Course summary
Develop your business acumen and creativity with the MA International Brand Management. Learn to craft compelling brand strategies that can resonate across cultures and markets, while also exploring the impact of branding on society and how to champion responsible marketing. You will examine innovative brand development and consider how to create memorable brand experiences, balancing rational and emotional approaches to branding.
Why study MA International Brand Management at BNU?
Business Relevant Skills
The MA International Brand Management programme aims to give you the strategic acumen to navigate international brand creation and management effectively. This practically-focussed course explores the latest thinking in brand development and how brands transcend borders, along with the value that brand can add to organisational finances, brand communication, brand storytelling, and consumer psychology. The course looks at how brands resonate with diverse cultures and how organisations adapt their strategies accordingly.
Strong Industry Connections
Live projects, industry collaborations, and workshops will allow you to gain practical exposure throughout your course, bridging the gap between theory and practice. Networking events, conferences and guest lectures will provide a platform for you to build valuable relationships. BNU has established partnerships with leading companies in the marketing sector and a close relationship with the Chartered Institute of Marketing (CIM).
Flexible Course Structure
Benefit from a flexible course structure that accommodates your personal and professional commitments. BNU also offers a range of opportunities, including online internships, allowing you to apply your learning in practical settings and gain valuable experience alongside your other responsibilities.
Learn From The Best
BNU’s teaching staff includes seasoned academics and industry professionals with a wealth of experience in brand management. Their expertise ensures that the curriculum is both academically rigorous and practically relevant, providing you with insights from the forefront of the industry.
Tuition fees
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- Republic of Ireland
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- Saudi Arabia
- Scotland
- Senegal
- Serbia
- Seychelles
- Sierra Leone
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- Solomon Islands
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- Spain
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£ 15,550per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
Buckinghamshire New University
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University League Table
97th
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Campus address
Buckinghamshire New University, Queen Alexandra Road, High Wycombe, Buckinghamshire, HP11 2JZ, England
Subject rankings
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Subject ranking
90th out of 90
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Entry standards
/ Max 21173 34%89th
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Graduate prospects
/ Max 100n/a -
Student satisfaction
/ Max 43.49 87%2nd
