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- Regent's University London
- MA Luxury Brand Management
Course options
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Qualification
MA - Master of Arts
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Location
Main Campus
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Study mode
Full time
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Start date
14-SEP-26
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Duration
1 Year
Course summary
Dive into the world of luxury on this pioneering course, exploring a broad spectrum of businesses from retail and hospitality to automotive and travel. You’ll examine creative and strategic opportunities in the sector and gain valuable insights into both launching and expanding luxury businesses in mature and fast-developing markets. The first of its kind in the UK, this course teaches you the business behind luxury brands: analysing and forecasting trends, building business plans, managing budgets, developing marketing strategies, leading international teams, and delivering unforgettable customer experiences. You’ll also explore customer targeting and acquisition – learning to perform audience research, identify markets and leverage changing behaviours. Working on live projects with teams from real luxury brands, you'll discover how London’s most esteemed names attract and retain their premium clientele. Recently, students developed customer expansion strategies with Harrods and digital marketing campaigns with Boodles.
Modules
Tuition fees
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£ 31,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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Campus address
Main Campus, Inner Circle, Regent's Park, London, Camden, NW1 4NS, United Kingdom
Subject rankings
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Subject ranking
84th out of 93
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Entry standards
/ Max 19890 46%85th
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Graduate prospects
/ Max 100n/a -
Student satisfaction
/ Max 43.20 80%25th