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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Ravensbourne

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

Our Luxury Brand Management Master's degree course is ideal for experienced professionals looking to understand the global success factors of smart luxury.

The fine details

You will learn to marry design thinking and innovation models with an in-depth understanding of the success factors behind smart luxury. Explore the context and influences behind the seismic shifts in the luxury sector and help to redefine luxury for the customer of tomorrow. Armed with customer market data, you will engineer new ways to influence the relationship between luxury brands, high-value services, consumer and market behaviours.

Key study topics

  • Develop knowledge and research on the luxury sector, especially emergent markets in the BRIC countries as well as current lead sectors in Europe and North America
  • Develop a framework for designing a unique brand concept and identity supported by a branding strategy for generating commercial, social and environmental value
  • Explore the context, scale, scope and shift in strategies within the luxury landscape – its territories, economics, design style and experiential influences
  • Define ‘future luxury’ in the 21st century in terms of products, services and experiences

Tuition fees

Students living in United States
(international fees)

£ 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Ravensbourne University London

  • University League Table

    130th

  • Campus address

    Ravensbourne, Greenwich Peninsula, 6 Penrose Way, Greenwich, SE10 0EW, England

Subject rankings

  • Subject ranking

    55th out of 84 2

  • Entry standards

    / Max 200
    113 56%

    54th

    6
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    3.85 77%

    68th

    8

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