MA Luxury Brand Management

Our Luxury Brand Management Master's degree course is ideal for experienced professionals looking to understand the global success factors of smart luxury.

The fine details

You will learn to marry design thinking and innovation models with an in-depth understanding of the success factors behind smart luxury. Explore the context and influences behind the seismic shifts in the luxury sector and help to redefine luxury for the customer of tomorrow. Armed with customer market data, you will engineer new ways to influence the relationship between luxury brands, high-value services, consumer and market behaviours.

Key study topics

• Develop knowledge and research on the luxury sector, especially emergent markets in the BRIC countries as well as current lead sectors in Europe and North America
• Develop a framework for designing a unique brand concept and identity supported by a branding strategy for generating commercial, social and environmental value
• Explore the context, scale, scope and shift in strategies within the luxury landscape – its territories, economics, design style and experiential influences
• Define ‘future luxury’ in the 21st century in terms of products, services and experiences