MA Luxury Fashion Brand Management

Course Summary

International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory. The course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.

This course will prepare you for senior management roles across the fashion industry, in areas such as: luxury brand management, fashion management, product development, brand management, marketing roles, buying for the luxury sector, retail management, fashion consultancy, sourcing and supply chain management, ethics and sustainability in the luxury fashion industry, fashion communications and PR fashion journalism. The skills and knowledge you'll learn through this course will be transferable to roles within other industries.