MA Management and Branding

Regent's University London

Our MA Management courses provide insights into business, people and resource management, while allowing you to delve deeper into one specialist field.

A good brand has the power to evoke emotion and improve visibility, meaning, preference, trust and loyalty – which, in turn, commands a price premium and must deliver on increased perceived value. But successful branding is far more than a memorable name, logo, and strapline. It’s an art and science that appeals to our thoughts and emotions. On this course, you’ll learn what it takes to create, build and manage brands and people across a range of sectors.

Managing people, budgets and processes wisely is both an art and a science. Working with academics, peers and industry guests, you’ll learn how to build and oversee a successful brand – planning strategically, managing resources, handling conflicting needs, finding practical solutions to real business challenges and making decisions with greater efficiency and reduced friction.

Exploring examples from a wide range of countries and sectors (including Nike, Microsoft, McDonalds) you’ll learn the differences between corporate, product and service brands, build the architecture to promote different brands together and measure combined and individual success. You’ll study a variety of traditional management theories and frameworks, as well as creative disciplines that help to bring a brand to life – from marketing and media to storytelling, semiotics and colour theory.

In class, you’ll engage in debates about brand management, explore the challenges brand managers face, and join pitch sessions and live projects with real industry clients to learn how to overcome these challenges quickly. Focusing on sectors that interest you, you’ll also conduct creative exercises and investigative reports – exploring how a brand-driven management approach can be used to enhance the reputation and value of an organisation, product, service or individual.