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MA Marketing Communications

Bournemouth University

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Bournemouth University

  • Study mode

    Full time

  • Start date

    23-SEP-24

  • Duration

    1 year

Course summary

This course will equip you with cutting-edge knowledge and skills to be agile in industry and to define new industry practice.

Why study MA Marketing Communications at BU?

  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
  • Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
  • Develop insights into the latest techniques of marketing communications research and practice
  • Benefit from strong industry connections with relevant professional bodies in the UK
  • Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course
  • Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.

Course accreditation

Branded Content Marketing Association (BCMA)

Students can benefit from a special member rate and free access to select Branded Content Marketing Association Accreditation (BCMA) events.

Chartered Institute of Public Relations (CIPR)

This course is recognised by the CIPR. Students who successfully complete the course can benefit from being fast-tracked to full professional membership grade of CIPR (MCIPR) – one year after graduation rather than two. Student members can access professional networking events (you can join five regional or sectoral groups of the CIPR). As a student member, you can also benefit from substantial membership fee savings early on in your professional career.

Careers

This course will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

  • Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice
  • Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace
  • Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice
  • Be able to develop, implement and evaluate effective marketing communications programmes responsibly.

Please see our website for the application deadlines. You should apply as early as possible to be considered for your course of choice.?If you require a student visa, apply for the visa as soon as you have an unconditional offer and receive your CAS.?There may be delays in visa processing in your country and you need to be in Bournemouth ready to study for the start of term.

Tuition fees

Students living in United States
(International fees)

£ 17,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Bournemouth University

  • University League Table

    55th

  • Campus address

    Bournemouth University, Talbot Campus, Fern Barrow, Poole, Poole, BH12 5BB, England

Subject rankings

  • Subject ranking

    63rd out of 121 2

    26th out of 95 5

    37th out of 91 1

  • Entry standards

    / Max 214
    113 51%

    93rd

  • Graduate prospects

    / Max 100
    72.0 72%

    40th

    24
  • Student satisfaction

    / Max 5
    3.87 77%

    73rd

    47
  • Entry standards

    / Max 210
    119 58%

    61st

  • Graduate prospects

    / Max 100
    76.0 76%

    8th

    5
  • Student satisfaction

    / Max 5
    3.78 76%

    74th

    18
  • Entry standards

    / Max 191
    120 59%

    55th

  • Graduate prospects

    / Max 100
    90.0 90%

    5th

    16
  • Student satisfaction

    / Max 5
    3.90 78%

    48th

    25

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