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MA Marketing Communications

Bournemouth University

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Talbot Campus

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders.

This new MA Marketing Communications course will equip you with cutting-edge knowledge and skills to be agile in industry and to define new industry practice.

  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
  • Develop insights into the latest techniques of marketing communications research and practice
  • Undertake an optional 30-week professional placement within the communication or media sector, designed to enhance your employability after graduation
  • Benefit from strong industry connections with relevant professional bodies in the UK, including accreditation from the Branded Content Marketing Association (BCMA), recognition from the Chartered Institution of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM)
  • Gain professional qualifications through the CIM Graduate Gateway with exemptions once you have completed your course
  • Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.

Placements

An exciting and valuable part of your studies with us is the opportunity to engage in a 30-week optional placement during this degree. The placement provides you with the experience of how an organisation operates, as well as an opportunity to enhance your personal development and future employability. This means you can begin to put theory into practice.

Careers

This course will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

  • Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice
  • Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace
  • Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice
  • Be able to develop, implement and evaluate effective marketing communications programmes responsibly.

Tuition fees

Students living in United States
(international fees)

£ 14,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Bournemouth University

  • University League Table

    86th

  • Campus address

    Bournemouth University, Talbot Campus, Fern Barrow, Poole, Poole, BH12 5BB, England

Subject rankings

  • Subject ranking

    69th out of 123 5

    45th out of 97 3

    38th out of 84 3

  • Entry standards

    / Max 209
    118 54%

    70th

    4
  • Graduate prospects

    / Max 100
    68 68%

    73rd

  • Student satisfaction

    / Max 5
    3.93 79%

    75th

    32
  • Entry standards

    / Max 190
    121 60%

    42nd

    2
  • Graduate prospects

    / Max 100
    60 60%

    57th

  • Student satisfaction

    / Max 5
    3.93 79%

    67th

    12
  • Entry standards

    / Max 200
    113 56%

    54th

    13
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    4.03 81%

    34th

    3

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