MA Media and Communications

In today’s competitive marketplace, good communications and a solid reputation are key to a business’s survival and success. Lincoln’s MA in Media and Communications is designed to explore the role of this fast-growing employment area, by recognising the rapid changes taking place in the communications environment and enabling students to develop the media skills needed to work internationally across multimedia and digital platforms. There is an emphasis on the ability to critically assess contemporary issues in communications in both commercial and not-for-profit organisations.

The programme examines PR agencies and corporate bodies operating within a global remit. Students can research and critique developments in communications practice, with a focus on an ethical approach. Developing eloquence and confidence is explored on the course, along with the key skills required to become a flexible communications professional.

Students can gain practical experience by joining the University’s student-run communications company, Cygnet PR. They are also expected to complete an assessed work placement as an important part of the course. Please note that students are responsible for their travel, accommodation, and general living costs while undertaking work placements.

In our digitally connected world, there is an abundance of information readily available to audiences worldwide, meaning that companies are more vulnerable than ever to misinformation about their brand. Good communications and media relations are a key management function in any business and can be used as an essential strategy to manage reputation while establishing trust among the public, increasing news media and social media presence, and maintaining a consistent voice. Roles within the sector include publicist, copywriter, PR specialist, and social media manager, and can be based in-house or in an agency. This programme aims to equip graduates with the eloquence and confidence needed for a variety of career in media and communications.