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MA Promotional Media: Public Relations, Advertising & Marketing

Goldsmiths, University of London

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Goldsmiths, University of London

Course options

4 options available

  • Qualification

    MA - Master of Arts

  • Location

    Goldsmiths Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniquesYou will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape. At its core, this Masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.The Department of Media, Communications and Cultural Studies has been ranked second in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 16th in the world (third in the UK) in the 2024 QS World Rankings by Subject.

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Tuition fees

Students living in United States
(International fees)

£ 23,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Goldsmiths, University of London

Goldsmiths, University of London

  • University League Table

    61st

  • Campus address

    Goldsmiths Campus, New Cross, London, London, Greater London, SE14 6NW, United Kingdom

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Subject rankings

  • Subject ranking

    Communication & Media Stu

    46th out of 92 2

    87th out of 93

  • Entry standards

    / Max 198
    113 57%

    53rd

  • Graduate prospects

    / Max 100
    69.0 69%

    26th

    20

  • Student satisfaction

    / Max 4
    2.90 72%

    88th

    6

  • Entry standards

    / Max 198
    98 50%

    78th

  • Graduate prospects

    / Max 100
    52.0 52%

    64th

    9

  • Student satisfaction

    / Max 4
    2.98 74%

    83rd

    7

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