We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

MA Promotional Media: Public Relations, Advertising & Marketing

Goldsmiths, University of London

Add to favourites

Course options

  • Qualification

    MA - Master of Arts

  • Location

    Goldsmiths, University of London

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

This MA explores the hinterland between the big three promotional professions, the media, and society. Public relations, advertising, and marketing roles are converging. This MA isn’t about studying ads or press coverage, but about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging media world. You’ll learn how to reflect on contemporary intellectual theories, and apply them to workplace realities so you plan the next decade of your career.

Careers

Our students acquire general transferable skills, including critical thinking, pattern recognition, research skills, and career management. Specific transferable skills for the promotional industries include: message framing; storytelling and narrative construction; segmentation, measurement and evaluation; professional ethics and regulatory standards.

MA Promotional Media graduates work across disciplines and countries in wide-ranging roles, including: account executives, content marketers, corporate communicators, digital copywriters, event managers, government communicators, product managers, media buyers, media planners, marketing officers, programmatic advertising executives, SEO analysts, social media community managers, sponsorship coordinators and UI/UX copywriters.

Tuition fees

Students living in United States
(international fees)

£ 17,760per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Goldsmiths, University of London

  • University League Table

    68th

  • Campus address

    Goldsmiths, University of London, New Cross, Lewisham, SE14 6NW, England

Subject rankings

  • Subject ranking

    40th out of 97 22

    68th out of 84

  • Entry standards

    / Max 190
    137 68%

    22nd

    1
  • Graduate prospects

    / Max 100
    61 61%

    53rd

  • Student satisfaction

    / Max 5
    2.97 59%

    97th

    11
  • Entry standards

    / Max 200
    124 61%

    33rd

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    4.01 80%

    37th

Suggested courses

University of East London
NEARBY

MFA Sound and Music for Media

University of East London

University league table

University of Kent
SIMILAR RANKING

Digital Marketing and Analytics - MSc

University of Kent

Communication & Media Studies league table

39
Kingston University
MOST VIEWED

Marketing and Brand Management MSc

Kingston University

University league table

100

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!