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MA Public Relations and Multimedia Communications

Solent University (Southampton)

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Southampton Solent University

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    1 year

Course summary

ABOUT THE COURSE

Passionate about PR and communications? Want to boost your employment prospects? Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

The ‘Professional Development’ module gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms. Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.

What does this course lead to?

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Solent with a wealth of industry relevant experience to show potential employers.

Who is this course for?

This course is aimed at graduates in a PR or communications-related discipline. The course content is well-suited to graduates who wish to build upon their existing knowledge and explore new and emerging communications channels.

Tuition fees

Students living in United States
(international fees)

£ 13,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Solent University (Southampton)

  • University League Table

    100th

  • Campus address

    Southampton Solent University, East Park Terrace, Southampton, Southampton, SO14 0YN, England

Subject rankings

  • Subject ranking

    59th out of 97 11

    93rd out of 110 8

  • Entry standards

    / Max 190
    121 60%

    42nd

    15
  • Graduate prospects

    / Max 100
    70 70%

    22nd

  • Student satisfaction

    / Max 5
    4.16 83%

    16th

    34
  • Entry standards

    / Max 236
    126 53%

    64th

    18
  • Graduate prospects

    / Max 100
    73 73%

    77th

  • Student satisfaction

    / Max 5
    3.78 76%

    90th

    8

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