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  • Undergraduate courses
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Course options

  • Qualification

    MA - Master of Arts

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    SEP-21, JAN-22

  • Duration

    1 year

Course summary

Course summary

  • Develop the creative, theoretical and technical skills required for a successful PR career
  • Explore communication theory, practice and research through wide-ranging learning methods
  • Learn how the industry works - build relationships and develop reputations with real-life briefs
  • Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
  • Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders

This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.

How you learn

The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.

You learn through

  • practical projects
  • lectures and seminars
  • commercial opportunities with real-world clients
  • critical thinking and group work skills
  • employability workshops
  • guest speakers and masterclasses
  • webinars with industry specialists
  • development of your online showreel

Future careers

This course prepares you for a career in

  • public and private sector organisations
  • PR agencies
  • charities
  • pressure groups
  • voluntary sector.organisations

This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

Tuition fees

Students living in United States
(international fees)

£ 14,460per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Sheffield Hallam University

  • University League Table

    66th

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Partnered with La Trobe University in Australia, the universities work together on research and innovation projects with global impact.
The GoGlobal scheme helps fund students to take up opportunities studying, working or volunteering abroad. All students have the opportunity to do this.
Students come from 125 countries. Sheffield Hallam has offices in China, Nigeria, India, Pakistan and Malaysia.

Subject rankings

  • Subject ranking

    53rd out of 97 8

  • Entry standards

    / Max 190
    112 56%

    57th

    2
  • Graduate prospects

    / Max 100
    70 70%

    16th

    52
  • Student satisfaction

    / Max 5
    3.84 77%

    80th

    60

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