MA - Master of Arts
London College of Communication
04-OCT-21, 10-JAN-22, 19-APR-22, 03-OCT-22
Develop the advanced skills and theory you'll need for a successful career in public relations (PR) and communications on this industry-approved course.
Many students have progressed within their existing organizations or gained higher-level positions with new employers as a result of this course. Many students have also chosen to go into business for themselves.
Gain a solid grounding in the theory and practice of public relations with this highly- regarded Master’s degree, which is accredited and/or recognized by the following professional and industry bodies:
The Chartered Institute of Public Relations (CIPR)
The Public Relations and Communications Association (PRCA)
The International Association of Business Communicators (IABC).
This course will appeal to graduates already working in public relations who wish to develop their careers through a master’s qualification, those seeking a career move into the sector, or those wishing to build on their first degree and start a PR career based on a strong personal and practical knowledge of the field.
What you can expect?
You can expect to develop the combination of intellectual abilities, practical skills and industry knowledge that is needed to manage the reputation of brands and organizations, add value to their operations and support their goals.
This course gives you a framework for planning public relations programmes, the practical skills for delivering campaigns as well as addressing the role of research and evaluation in PR.
You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and consider how they link to corporate strategy.
You will have the opportunity to plan and implement national and international campaigns yourself on a series of practical assignments and exercises responding to briefs on the course.
Work experience and opportunities
You will have the opportunity to explore the practicalities of using public relations tools such as media relations and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practiced, along with the role of persuasion and influence.
You will develop an understanding of the needs of audiences and how to communicate with them. The course also considers the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and the impact of globalization.
Along with the specialist research methods sessions, consideration of these issues helps develop your analytical skills in preparation for writing a final dissertation on a PR topic of your choice.
15 May 2021
- United States
- Antigua & Barbuda
- Bosnia and Herzegovina
- Burkina Faso
- Cabo Verde
- Central African Republic
- Congo (Democratic Republic)
- Costa Rica
- Czech Republic
- Dominican Republic
- East Timor
- El Salvador
- Equatorial Guinea
- Hong Kong
- Ivory Coast
- Korea DPR (North Korea)
- Marshall Islands
- New Zealand
- Northern Ireland
- Palestinian Authority
- Papua New Guinea
- Puerto Rico
- Republic of Ireland
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Sierra Leone
- Solomon Islands
- South Africa
- South Korea
- South Sudan
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Trinidad & Tobago
- United Kingdom
- Vatican City
- Western Samoa
£ 22,920per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University League Table
University of the Arts London, 272 High Holborn, London, London, WC1V 7EY, England
22nd out of 86 2
34th out of 97 3
Entry standards/ Max 239138 62%
Graduate prospects/ Max 10065 65%
Student satisfaction/ Max 53.93 79%
Entry standards/ Max 190119 59%
Graduate prospects/ Max 10063 63%
Student satisfaction/ Max 53.79 76%
MA Promotional Media: Public Relations, Advertising & Marketing
Goldsmiths, University of London
University league table