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MA Social Media and Digital Marketing

University of Exeter

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University of Exeter

Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Exeter - Streatham Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

OverviewGain advanced knowledge and skills in digital marketing and social media management Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketingOur vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries

Tuition fees

Students living in United States
(International fees)

£ 25,550per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Exeter

University of Exeter

  • University League Table

    11th

  • Campus address

    Streatham Campus, Northcote House, Exeter, Devon, EX4 4QJ, United Kingdom

VIEW PROFILE
Exeter is a historic cathedral city with UNESCO City of Literature status, and Cornwall has a unique ecology with a rich history of scientific innovation.
Students will find engaged, inclusive, and safe communities, with plenty of opportunities to make lifelong friends from all over the world.
Regular visits to international schools and education exhibitions, plus airport pick-up and international buddy schemes to help students arrive and settle in.

Subject rankings

  • Subject ranking

    Marketing

    4th out of 90

  • Entry standards

    / Max 211
    167 79%

    6th

  • Graduate prospects

    / Max 100
    92.0 92%

    6th

    13

  • Student satisfaction

    / Max 4
    2.97 74%

    75th

    38

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