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MA Social Media and Digital Marketing

University of Exeter

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University of Exeter

Course options

2 options available

  • Qualification

    MA - Master of Arts

  • Location

    Streatham Campus 1

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Overview

  • Gain advanced knowledge and skills in digital marketing and social media management
  • Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
  • Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
  • Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries

Careers

This MA provides you with valuable graduate employability skills by developing advanced skills in digital literacy, research methods, critical thinking, strategic planning, the application of abstract theory and concepts into tangible outputs, and the ability to gauge the success of such outputs through data analysis.

These skills can be utilised in a wide range of future careers across, public, private, commercial and third sectors.

Guest speakers will give you a starting point to develop your own broad network of professional contacts.

Tuition fees

Students living in United States
(International fees)

£ 24,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Exeter

University of Exeter

  • University League Table

    14th

  • Campus address

    University of Exeter, Northcote House, The Queen's Drive, Exeter, Devon, EX4 4QJ, England

VIEW PROFILE
Exeter is a historic cathedral city with UNESCO City of Literature status, and Cornwall has a unique ecology with a rich history of scientific innovation.
Students will find engaged, inclusive, and safe communities, with plenty of opportunities to make lifelong friends from all over the world.
Regular visits to international schools and education exhibitions, plus airport pick-up and international buddy schemes to help students arrive and settle in.

Subject rankings

  • Subject ranking

    Drama, Dance & Cinematics

    2nd out of 95 1

    4th out of 87 2

  • Entry standards

    / Max 198
    164 83%

    8th

  • Graduate prospects

    / Max 100
    79.0 79%

    3rd

    2

  • Student satisfaction

    / Max 4
    2.94 74%

    72nd

    36

  • Entry standards

    / Max 204
    163 80%

    6th

  • Graduate prospects

    / Max 100
    84.0 84%

    19th

    15

  • Student satisfaction

    / Max 4
    3.09 77%

    37th

    9

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