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MA Social Media Management

University of Exeter

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Streatham Campus

  • Study mode

    Full time

  • Start date

    SEP-25

  • Duration

    1 year

Course summary

Overview

  • Gain advanced knowledge of social media in business contexts
  • Understand brand strategy and properties of different platforms
  • Develop technical proficiency in content creation, engagement metrics, SEO, and AI
  • Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
  • Gain valuable transferable skills in management of social media, user research and design, campaigning, branding, budgeting, reputation management, and digital marketing strategies

Careers

This MA provides you with valuable transferable skills in social media management, user research and design, campaigning, branding, budgeting, reputation management, and digital marketing strategies. There is also emphasis on the development of a professional practice based on critical understanding and reflection, with an interdisciplinary and practice-based approach to learning.

These skills can be utilised in a wide range of future careers across, public, private, commercial and third sectors, as well as continuing study to PhD level.

Tuition fees

Students living in United States
(International fees)

£ 24,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Exeter

  • University League Table

    14th

  • Campus address

    University of Exeter, Northcote House, The Queen's Drive, Exeter, Devon, EX4 4QJ, England

Exeter is a historic cathedral city with UNESCO City of Literature status, and Cornwall has a unique ecology with a rich history of scientific innovation.
Students will find engaged, inclusive, and safe communities, with plenty of opportunities to make lifelong friends from all over the world.
Regular visits to international schools and education exhibitions, plus airport pick-up and international buddy schemes to help students arrive and settle in.

Subject rankings

  • Subject ranking

    19th out of 117

    2nd out of 95 1

  • Entry standards

    / Max 227
    164 72%

    23rd

  • Graduate prospects

    / Max 100
    94.0 94%

    9th

    7
  • Student satisfaction

    / Max 4
    3.08 77%

    35th

    6
  • Entry standards

    / Max 198
    164 83%

    8th

  • Graduate prospects

    / Max 100
    79.0 79%

    3rd

    2
  • Student satisfaction

    / Max 4
    2.94 74%

    72nd

    36

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