Management and Marketing (Including Year Abroad) BSc (Hons)

To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments. At Essex Business School, the largest department at the University of Essex and where this course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge. This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking. You explore topics such as: digital marketing and social media; marketing management; consumer behaviour; brand management; business strategy and organisational behaviour. In your first year, you benefit from a general business studies education, introducing you to accounting, finance and economics, as well as management and marketing. Our common first year gives you the flexibility to follow a range of careers after you graduate. You have the opportunity to spend your third year studying abroad at one of our partner institutions around the world. Essex Business School is ranked in the UK’s top 25 for research excellence (REF, 2014) and attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.