Management with Marketing MSc

Birkbeck, University of London

Drawing upon the Department of Management's areas of research expertise, this programme provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing.

The programme examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations.

You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation.

This Master's programme differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based.

Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in marketing and management, including local and national government, business and industry. Possible professions include chartered management accountant, management consultant, or logistics and distribution manager. This degree can also be useful in becoming a marketing executive, market researcher, or public relations officer.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.