Marketing, Advertising and Branding (with Foundation) BA (Hons)

**Why an Integrated Foundation Stage?**An Integrated Foundation Stage starts your degree studies with a year spent learning the skills required to progress onto a full honours degree. Alongside an introduction to Marketing, Advertising and Branding, you will develop valuable study skills, communication, team work and problem-solving techniques which help to build your confidence and prepare you for the rest of your course.**Why Marketing, Advertising and Branding?**Our Marketing, Advertising and Branding degree prepares you for a successful career, as you learn to master the art of persuasion, pitching to clients, managing the creative process and delivering on brief. You’ll explore subjects such as customer behaviour, marketing principles and the global business environment, while optional modules in topics such as luxury brand management and the advertising agency allow you to tailor your degree to your own ambitions. With the opportunity to study global brands on an international trip to Milan (additional costs may apply, see course web page for details), as well as work placements with firms such as Warner Brothers and BMW, our programme of business experiences really helps our graduates stand out from the crowd.You’ll draw on the expertise of lecturers with extensive professional credentials and research experience, and be inspired by industry guest speakers. The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to graduate with exemptions from the CIM Diploma. You’ll also take advantage of the cutting-edge facilities at our brand new School of Business and Technology building at Oxstalls campus, Gloucester, including equipment you’d find in company headquarters around the globe. Oxstalls is also home to The Growth Hub, where you may have the opportunity to gain experience as a shadow consultant, working with real businesses looking to grow and develop.**Why University of Gloucestershire?**We’ve been using our expertise to support and inspire students since 1847. Join us and you will benefit from professional-standard facilities in the beautiful, historic surroundings of Cheltenham and Gloucester. With the University of Gloucestershire offering a wide variety of courses, you will have the best of both worlds - a large learning community with more than 80 societies and sports clubs to enjoy while also benefiting from lecturers who know and value you as an individual.Through our innovative Your Future Plan scheme, you will be challenged and supported to become the graduate that you want to be, ready to succeed in your chosen field. Your personal tutor will help you build your network of connections and take advantage of a range of opportunities including field trips and placements, offering invaluable experience outside the lecture theatre.Our students never tire of finding inspiration here in the beautiful county of Gloucestershire, home to over 45 festivals every year, including 2000trees, Wychwood and the world-famous Cheltenham Literature festival. Many students gain valuable skills and experience working at these events alongside their studies.**Come and experience the University of Gloucestershire for yourself by booking an open day at www.glos.ac.uk/BookAnOpenDay.****Experience an open day** Take the next step and book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. This is your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our student ambassadors will also be on hand to show you round your campus. Take the opportunity to get up-to-the minute advice and guidance from the people who have been here and experienced Univer