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Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Portsmouth

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

Rapid advancements in technology and changing consumer habits have significantly increased the amount of useful data available to businesses.

This means the ability to manage and manipulate data to enable businesses to use their marketing resources effectively is in high demand.

If you're detail-oriented and want to develop your analysis skills to capitalise on this data revolution, this MA Marketing Analytics Master's degree is ideal.

You'll gain the knowledge and skills to apply data analytics in a marketing context, and uncover insights that help businesses create value for customers. You'll learn how to measure performance of marketing campaigns, uncover opportunities for boosting marketing performance, get a rich understanding of customers, and understand competitors.

You'll also get a grounding in core marketing theories and models, and have the chance to establish your own marketing agency, working with the local business community.

The future belongs to agile businesses that are equipped to act on the right data insights, at the right time. You'll graduate with the know-how and practical experience to do this for prospective employers.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Portsmouth

  • University League Table

    61st

  • Campus address

    University of Portsmouth, University House, Winston Churchill Avenue, Portsmouth, Portsmouth, PO1 2UP, England

Around 4,000 of the university’s 25,000 students come from 150 countries around the world, and the Global Community networking scheme helps them to meet.
The University of Portsmouth Global team is dedicated to supporting international students from enquiry, through application and arrival, to graduation.
International students can get specialist advice on matters including visas and immigration, settling in to the UK and adjusting to a new culture.

Subject rankings

  • Subject ranking

    49th out of 110 5

    21st out of 84 2

  • Entry standards

    / Max 236
    113 47%

    85th

    4
  • Graduate prospects

    / Max 100
    87 87%

    36th

  • Student satisfaction

    / Max 5
    4.03 81%

    32nd

    18
  • Entry standards

    / Max 200
    117 57%

    49th

  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    3.86 77%

    64th

    9

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