Marketing Analytics MA

Rapid advancements in technology and changing consumer habits have significantly increased the amount of useful data available to businesses.

This means the ability to manage and manipulate data to enable businesses to use their marketing resources effectively is in high demand.

If you're detail-oriented and want to develop your analysis skills to capitalise on this data revolution, this MA Marketing Analytics Master's degree is ideal.

You'll gain the knowledge and skills to apply data analytics in a marketing context, and uncover insights that help businesses create value for customers. You'll learn how to measure performance of marketing campaigns, uncover opportunities for boosting marketing performance, get a rich understanding of customers, and understand competitors.

You'll also get a grounding in core marketing theories and models, and have the chance to establish your own marketing agency, working with the local business community.

The future belongs to agile businesses that are equipped to act on the right data insights, at the right time. You'll graduate with the know-how and practical experience to do this for prospective employers.