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Marketing Analytics MSc

University of Southampton

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University of Southampton

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Highfield Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 Year

Course summary

Dive into a top-tier Marketing programme at Southampton, ranked 11th in the UK by the Complete University Guide, 2026. We were also the first university in the UK to offer a master’s in marketing analytics. Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field. Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer. Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Application deadline

02/09/2026

Tuition fees

Students living in United States
(International fees)

£ 32,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Southampton

University of Southampton

University of Southampton

  • University League Table

    15th

  • Campus address

    Main Site - Highfield Campus, University Road , Highfield, Southampton, Hampshire, SO17 1BJ, United Kingdom

VIEW PROFILE
Southampton is proud of its inclusive international community, welcoming over 9,000 students from more than 140 countries.
The Career Advantage scheme gives career support to international students, from when you accept your offer to long after graduation.
Prepares international students for their future in the global job market. Get specialist careers support, paid internships and work experience opportunities.

Subject rankings

  • Subject ranking

    Marketing

    3rd out of 93 8

  • Entry standards

    / Max 198
    145 73%

    13th

  • Graduate prospects

    / Max 100
    84.0 84%

    4th

    16

  • Student satisfaction

    / Max 4
    3.28 82%

    10th

    38

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