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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Highfield Campus

  • Study mode

    Full time

  • Start date


  • Duration

    1 year

Course summary

About this course

We are top 3 in the UK for Marketing (Complete University Guide, 2020)

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

MSc Marketing Analytics is aimed at those who have:

an undergraduate degree in marketing and a good understanding of quantitative studies or
marketing work experience looking to specialise within an analytics role

We’re the first university in the UK to offer a marketing analytics master's. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.

You'll learn how to:

  • integrate and use marketing channels within different markets or sectors
  • interpret and manage large datasets to make evidence-based decisions
  • use online analytics to analyse how consumer choices are influenced by social media
  • incorporate different marketing frameworks and behaviour models to create an analytical tool
  • use industry-standard data analysis software
  • learn from traditional churn modelling models to offer customer incentives to enhance business profitability

We are a world-leading university which integrates current marketing research with practical expertise in the best of digital marketing and data analytics. Our reputation has attracted students from around the world and expert teaching staff who are also leading researchers within the industry.

We offer an international and inclusive learning experience which welcomes students from around the world. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics.


There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.

You’ll be prepared for roles such as:

  • marketing analyst
  • market research analyst
  • digital insight analyst
  • decision support consultant
  • data scientist
  • data analyst
  • data specialist
  • customer relationship management (CRM) analyst
  • credit risk analyst

Tuition fees

Students living in United States
(international fees)

£ 24,060per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Southampton

  • University League Table


  • Campus address

    University of Southampton, Highfield, Southampton, Hampshire, SO17 1BJ, England

Southampton is proud of its inclusive global community and welcomes students from over 130 countries, including 6,800 EU and international students.
Southampton's Students' Union (SUSU) has over 40 cultural and international groups that help with social connections for international communities.
Specialist careers support and paid Year in Employment and internship opportunities prepare international students for their future.

Subject rankings

  • Subject ranking

    20th out of 113 9

    7th out of 92

  • Entry standards

    / Max 236
    171 77%


  • Graduate prospects

    / Max 100
    92.0 92%


  • Student satisfaction

    / Max 5
    3.86 77%


  • Entry standards

    / Max 200
    155 81%


  • Graduate prospects

    / Max 100
    80.0 80%


  • Student satisfaction

    / Max 5
    4.08 82%



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