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Marketing and Advertising - BA (Hons)

Leeds Beckett University

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Leeds Beckett University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    City CampusC

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    3 Years

Course summary


Become an expert in successful and innovative marketing and advertising. You’ll use your knowledge of brands and audiences to drive organisational growth.

As part of this marketing and advertising course, you’ll:- Develop a comprehensive knowledge of the structures, concepts and processes involved in marketing, communications and advertising management- Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, sustainable, ethical and legal frameworks- Learn to respond effectively to innovative ideas, adapt to changing circumstances, and address complex business, organisational and societal challenges with an open and critical mindset- Study broader marketing areas such as creativity and digital strategy- Understand how to use your communications expertise to build relationships with target audiences- Learn how to support the achievement of business objectives and development through marketing and advertising management- Have the opportunity to be mentored by experienced marketing practitioners


Find out more


Student work

Visit our blog, Marketing Leeds, for insight into work produced by current students.


Guest lectures

Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.


Industry placements

Students have completed placements with companies including Apple, Disney and L’Oreal.


Links with the CIM

Our links with the Chartered Institute of Marketing (CIM) mean you’ll be exempt from certain CIM modules on completion of this course.The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through our CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.


Why study the Marketing & Advertising course at Leeds Beckett University?

- 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things- Optional year-long paid work placement in industry- Professionally accredited by the Chartered Institute of Marketing (CIM)- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series- Use simulation software and real-life activities to replicate decision-making in situations of uncertainty

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 16,840per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    78th

  • Campus address

    City Campus, Leeds Beckett University - City Campus, Woodhouse Lane, Leeds, West Yorkshire, LS1 3HE, United Kingdom

VIEW PROFILE
Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    Marketing

    49th out of 90 3

  • Entry standards

    / Max 211
    120 57%

    45th

  • Graduate prospects

    / Max 100
    79.0 79%

    31st

    11

  • Student satisfaction

    / Max 4
    3.25 81%

    13th

    4

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