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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Aston University

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

Develop your understanding and application of core theories in marketing analytics and how different methods can inform strategic decision-making and interventions in a breadth of business settings.

Course outline and modules

The MSc Marketing and Analytics will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.


The course will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations.


This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and analysis along with business analytic methods can support interventions in the decision-making process of organisations.

You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

How will this course help my career?

On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.

Tuition fees

Students living in United States
(international fees)

£ 20,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Aston University, Birmingham

  • University League Table

    43rd

  • Campus address

    Aston University, Aston Triangle, Birmingham, Birmingham, B4 7ET, England

Subject rankings

  • Subject ranking

    48th out of 110 5

    13th out of 84 2

  • Entry standards

    / Max 236
    130 54%

    54th

    6
  • Graduate prospects

    / Max 100
    80 80%

    60th

  • Student satisfaction

    / Max 5
    3.93 79%

    57th

    12
  • Entry standards

    / Max 200
    135 67%

    22nd

    1
  • Graduate prospects

    / Max 100
    82 82%

    18th

  • Student satisfaction

    / Max 5
    4.13 83%

    17th

    29

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