Marketing and Brand Management MSc

Kingston University

Why choose this course?

Our Marketing and Brand Management MSc, accredited by the Chartered Institute of Marketing (CIM), takes a unique focus on branding from a business perspective. It was created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally. Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context. Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry.

What you will study

Ability to assess and develop brands from business and design perspectives. Career and employability focus through integrated tasks and workshops. Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students. You will put theory into practice through applied in-class exercises as well as exciting assessments that enable you to devise strategic brand management and integrated communications plans via live company briefs. Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape. Special industry events organised by our Alumni department provide excellent opportunities for networking.

Teaching and assessment

Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).

After you graduate

Graduates from this course typically enter the workplace in a range of roles, with many now at marketing director level or above. Typical roles include marketing manager, brand manager, brand marketing executive, product marketing manager, media planning manager, consultant or digital media buyer. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.