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Marketing and Business Analysis MSc

University of Edinburgh

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    The University of Edinburgh

  • Study mode

    Full time

  • Start date

    12-SEP-22

  • Duration

    1 year

Course summary

This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.

Learning outcomes

On graduating from your MSc in Marketing and Business Analysis, you will be able to: Define, explain and apply the key terms, concepts and theories in marketing and business analysis. Critically evaluate analytical tools and frameworks used in marketing and business analysis. Discuss the challenges facing marketing decision-makers in modern organisations. Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis. Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.

Application deadline

31 August 2022

Tuition fees

Students living in United States
(international fees)

£ 26,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Edinburgh

  • University League Table

    12th

  • Campus address

    University of Edinburgh, Student Recruitment and Admissions, 33 Buccleuch Place, Edinburgh, Edinburgh, City Of, EH8 9JS, Scotland

Subject rankings

  • Subject ranking

    17th out of 122 15

  • Entry standards

    / Max 209
    179 85%

    7th

    3
  • Graduate prospects

    / Max 100
    76.0 76%

    34th

    18
  • Student satisfaction

    / Max 5
    3.79 76%

    104th

    16

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