Marketing and Business BA (Hons)

Marketing is all about understanding what people want, developing a product that satisfies that want and then promoting it - whether that's a new smart phone, a better cup of tea or a national defence system. By combining the study of marketing and business, you will gain a wide view of the commercial world and how marketing relates to other business areas. Develop in-demand skills in areas like digital marketing, social media, creative design and customer relationship management. Produce marketing campaigns for real companies like Radio Tay, Heineken and RBS. Make the most of Abertay's excellent work placement and study abroad opportunities - a great way to broaden your horizons and enhance your CV. Abertay's vibrant Marketing Society provides opportunities for you to network with prominent companies and subject experts.