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Marketing and Business Management BA (Hons)

Keele University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    25-SEP-21

  • Duration

    3 Years

Course summary

At Keele University, we’re proud to be consistently ranked in the Top 3 UK universities for student satisfaction, which is testimony to the safe, supportive and welcoming campus we hope you’ll soon call home. This course explores the marketing and management of business in the context of social and cultural trends. From operations management to creative branding, digital media and strategic product placement, you will experience and build your skills and confidence in a broad range of important aspects of business.You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You will also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Placement year, entrepreneurship and international study options are available on this course.This innovative course will provide you with a wide range of skills to take into business, the public sector or the not-for-profit sector. Many organisations recruit business management and marketing graduates – not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, events designer or within a digital marketing agency. You could also study for a postgraduate qualification in either subject.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Keele University

  • University League Table

    56th

  • Campus address

    Keele University, Keele, ST5 5BG, England

Keele students represent over 120 different nationalities. A welcoming campus, Keele recognises the benefits of such a diverse population of cultures and ideas.
Keele provides individual and group language and academic skills guidance for international students at all levels, through its language centre on campus.
Keele provides a friendly and supportive environment for international students. A range of cultural events are arranged and celebrated throughout the year.

Subject rankings

  • Subject ranking

    65th out of 123 5

    40th out of 84 4

  • Entry standards

    / Max 209
    121 56%

    66th

  • Graduate prospects

    / Max 100
    66 66%

    80th

  • Student satisfaction

    / Max 5
    4.01 80%

    52nd

    18
  • Entry standards

    / Max 200
    124 61%

    33rd

    2
  • Graduate prospects

    / Max 100
    74 74%

    38th

  • Student satisfaction

    / Max 5
    3.76 75%

    75th

    15

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