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Marketing and Business Management BA (Hons)

Abertay University

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UCAS CODE: N500

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Abertay Campus

  • Study mode

    Full time

  • Start date

    12-SEP-22

  • Duration

    4 Years

Course summary

Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. Abertay’s BSc (Hons) Marketing and Business Management is delivered within the School of Business, Law and Social Sciences. We will learn how to understand different markets, manage customer relationships and communicate brand strategy effectively. You will develop the skills in business decision making, functions and challenges that make for highly effective managers.This degree is predominantly about the sociological understanding of marketing (or customers) and differs from its sister programme, Digital Marketing and Business Management, which focuses more on computer-facilitated marketing. This is a highly practical programme with employment at its heart. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can add a subject specialism such as Events Management or change to Digital Marketing. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)• UK Top 10 - Student Satisfaction (National Student Survey 2020)

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 14,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Abertay University

  • University League Table

    109th

  • Campus address

    Abertay University, Bell Street, Dundee, Dundee, City Of, DD1 1HG, Scotland

Subject rankings

  • Subject ranking

    98th out of 122 30

    64th out of 92 28

  • Entry standards

    / Max 209
    127 60%

    51st

    14
  • Graduate prospects

    / Max 100
    50.0 50%

    98th

    35
  • Student satisfaction

    / Max 5
    4.04 81%

    38th

    31
  • Entry standards

    / Max 200
    148 77%

    13th

    16
  • Graduate prospects

    / Max 100
    55.0 55%

    76th

    68
  • Student satisfaction

    / Max 5
    4.01 80%

    39th

    19

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