Marketing and Business Management (R84) - BA (Hons)

Open University

This degree provides an innovative introduction to the world of business and gives you specialised knowledge and skills in marketing. You’ll investigate what’s involved in marketing, how businesses develop marketing strategies, and how does marketing work with other business functions such as human resource management, accounting and finance. You’ll also learn how organisations think and work, how they’re managed, and the external world in which they operate. This includes learning about the ethical and legal responsibilities that businesses have.

- Develops your ability to apply and evaluate marketing theories and techniques.- Examines the role of digital technology in developing local and international marketing strategies.- Explores and analyses the interdisciplinary nature of business management, and the role of marketing management in organisations and society.- Equips you for a wide range of employment opportunities across all sectors