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Marketing and Consumer Psychology MSc

University of Sussex

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Sussex

  • Study mode

    Full time

  • Start date

    23-SEP-24

  • Duration

    1 year

Course summary

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communication messages.

On this MSc, you will learn to:

  • evaluate the theories, concepts, tools, and models used in marketing practice and understanding consumer decision making
  • apply consumer psychology theories to interpret consumer behaviour
  • use analytical skills to assess the choices consumers make
  • make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You will benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you will be prepared for a range of careers - whether you want to work in marketing or apply psychological theories to the business world.

Careers

Our Marketing and Consumer Psychology MSc prepares you for a range of careers – from marketing to applying psychological theories to the business world. This may include:

  • marketing research and customer/client insights
  • marketing, media, and advertising
  • branding, products, and merchandising
  • management, HR, client/account management
  • entrepreneurship

Application deadline

01 September 2024

Tuition fees

Students living in United States
(International fees)

£ 25,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Sussex

University of Sussex

  • University League Table

    50th

  • Campus address

    University of Sussex, Sussex House, Brighton, Brighton & Hove, BN1 9RH, England

The city of Brighton & Hove is world-famous for its openness and inclusivity. The city is only 1 hour from London and 30 minutes from Gatwick Airport.
With world-leading development courses and highly regarded business programmes, Sussex has a reputation for expertise in sustainability and innovation.
A university with an international reputation, Sussex welcomes students to its friendly community of academics and students of over 150 nationalities.

Subject rankings

  • Subject ranking

    18th out of 91 2

    40th out of 118 15

  • Entry standards

    / Max 191
    134 66%

    28th

  • Graduate prospects

    / Max 100
    79.0 79%

    27th

    6
  • Student satisfaction

    / Max 5
    3.89 78%

    50th

    12
  • Entry standards

    / Max 215
    137 64%

    46th

  • Graduate prospects

    / Max 100
    48.0 48%

    93rd

    74
  • Student satisfaction

    / Max 5
    3.72 74%

    87th

    20

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