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- University of Sussex
- Marketing and Consumer Psychology MSc
Course options
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Qualification
MSc - Master of Science
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Location
University of Sussex
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Study mode
Full time
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Start date
23-SEP-24
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Duration
1 year
Course summary
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communication messages.
On this MSc, you will learn to:
- evaluate the theories, concepts, tools, and models used in marketing practice and understanding consumer decision making
- apply consumer psychology theories to interpret consumer behaviour
- use analytical skills to assess the choices consumers make
- make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.
You will benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.
Your studies culminate in a research project that bridges marketing and psychology. On graduation, you will be prepared for a range of careers - whether you want to work in marketing or apply psychological theories to the business world.
Careers
Our Marketing and Consumer Psychology MSc prepares you for a range of careers – from marketing to applying psychological theories to the business world. This may include:
- marketing research and customer/client insights
- marketing, media, and advertising
- branding, products, and merchandising
- management, HR, client/account management
- entrepreneurship
Application deadline
01 September 2024
Modules
Tuition fees
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£ 25,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
50th
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Campus address
University of Sussex, Sussex House, Brighton, Brighton & Hove, BN1 9RH, England
Subject rankings
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Subject ranking
18th out of 91 2
40th out of 118 15
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Entry standards
/ Max 191134 66%28th
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Graduate prospects
/ Max 10079.0 79%27th
6 -
Student satisfaction
/ Max 53.89 78%50th
12 -
Entry standards
/ Max 215137 64%46th
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Graduate prospects
/ Max 10048.0 48%93rd
74 -
Student satisfaction
/ Max 53.72 74%87th
20