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Marketing and Consumer Psychology MSc

University of Sussex

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University of Sussex

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Sussex

  • Study mode

    Full time

  • Start date

    28-SEP-26

  • Duration

    1 Year

Course summary

Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns. By studying at Sussex, you will:
• study the theories, concepts, tools and models behind marketing practice and consumer decision-making
• interpret consumer behaviour through consumer psychology theories
• apply analytical skills to assess the choices consumers make
• learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies. You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School. Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology. When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.

Application deadline

01/09/2026

Tuition fees

Students living in United States
(International fees)

£ 24,995per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Sussex

University of Sussex

University of Sussex

  • University League Table

    36th

  • Campus address

    University of Sussex, Sussex House, Falmer, Brighton, East Sussex, BN1 9RH, United Kingdom

VIEW PROFILE
At Sussex, fresh thinking and international perspectives fuel teaching that matters, helping you thrive in careers anywhere in the world.
A diverse, supportive and inclusive community: at Sussex, you can explore, question and develop as an individual and meet people who will inspire you.
Sussex’s world-leading research underpins your education, meaning that what you learn is at the cutting edge of current knowledge.

Subject rankings

  • Subject ranking

    Marketing

    15th out of 93 2

  • Entry standards

    / Max 198
    122 62%

    26th

  • Graduate prospects

    / Max 100
    78.0 78%

    17th

    6

  • Student satisfaction

    / Max 4
    3.13 78%

    43rd

    12

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