We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Marketing and Consumer Psychology MSc

University of Sussex

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Sussex

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:

  • understanding buyer behaviour
  • enabling organisations to design innovative products
  • creating effective communication messages.

This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.

You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.

Accreditation

The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.

CAREERS

Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:

  • fast-moving consumer goods (FMCG)
  • retail marketing
  • brand management
  • communications
  • public relations
  • market research
  • consumer insight management
  • consultancy
  • goods and services innovation
  • social marketing and channel management.

Tuition fees

Students living in United States
(international fees)

£ 22,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Sussex

  • University League Table

    40th

  • Campus address

    University of Sussex, Sussex House, Brighton, Brighton & Hove, BN1 9RH, England

Subject rankings

  • Subject ranking

    18th out of 84

    16th out of 118 1

  • Entry standards

    / Max 200
    150 74%

    13th

    3
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    3.84 77%

    70th

    3
  • Entry standards

    / Max 216
    144 67%

    34th

    4
  • Graduate prospects

    / Max 100
    80 80%

    6th

  • Student satisfaction

    / Max 5
    3.91 78%

    82nd

    6

Suggested courses

University of Brighton
NEARBY

Marketing (Social Marketing) MSc (PGCert PGDip)

University of Brighton

University league table

Nottingham Trent University
SIMILAR RANKING

MSc Cyberpsychology

Nottingham Trent University

Marketing league table

17
London South Bank University
MOST VIEWED

Mental Health and Clinical Psychology MSc / PgCert

London South Bank University

University league table

89

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!