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Marketing and Data Analytics with a Year in Industry

University of East Anglia UEA

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University of East Anglia UEA

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    4 Years

Course summary


Overview

In the rapidly evolving landscape of marketing, data-driven decision-making has become essential for businesses to achieve and maintain a competitive edge.Our dynamic BSc in Marketing and Data Analytics with a Year in Industry is designed to empower you with the skills and knowledge needed to excel in the digital age, where data forms the foundation of effective marketing strategies. On this exciting programme, you’ll be given a solid grounding in both marketing principles and analytics. The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll gain hands-on experience with data tools and techniques. You’ll also benefit from an industry placement in your third year. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels. One of the unique aspects of this degree is its integration of data analytics within traditional marketing topics, giving you a broader understanding of how analytics can enhance and support marketing decisions. Throughout the course, you’ll be encouraged to apply your analytical skills to real-life case studies, providing an invaluable opportunity to bridge theory and practice. Working with industry-standard software and tools, you’ll learn to process and interpret data to derive actionable insights. This practical experience is complemented by projects and assignments designed to simulate challenges faced by contemporary marketing professionals today. You’ll graduate with a robust set of skills that are highly valued in today’s data-centric marketing world. Whether you aspire to work in digital marketing, brand management, market research, or strategic consulting, this programme will equip you with the tools needed to excel in your future career.


Disclaimer

Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk

Tuition fees

Students living in United States
(International fees)

£ 18,719per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of East Anglia UEA

University of East Anglia UEA

  • University League Table

    34th

  • Campus address

    University of East Anglia UEA, Norwich Research Park, Norwich, Norfolk, NR4 7TJ, United Kingdom

VIEW PROFILE
UEA is a highly respected university. It offers a safe environment on the edge of the historic and diverse city of Norwich and beautiful English countryside.
UEA's global student body is well supported from the moment of application, right through to becoming an alumnus, with student satisfaction as a key priority.
Key employers for UEA's international students include Siemens, BDO, HSBC, PwC and Apple.

Subject rankings

  • Subject ranking

    Marketing

    35th out of 93 16

  • Entry standards

    / Max 198
    120 61%

    29th

  • Graduate prospects

    / Max 100
    66.0 66%

    48th

    17

  • Student satisfaction

    / Max 5
    3.08 77%

    58th

    23

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