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Marketing and Data Insights with Placement Year

University of Derby

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University of Derby
UCAS CODE: N53P

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    4 Years

Course summary

If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the course for you.  


KEY FEATURES OF THE COURSE


BSc (Hons) Marketing and Data Insights with Placement Year

On this course you can combine your interests in marketing and business technology to develop skills which will enable you to forge a career in areas like management of big data, marketing insights, business analysis or consultancy. You'll gain broad knowledge of current and future business technologies, including different types of databases, decision making systems and e-commerce. You’ll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics. You’ll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose IT-related solutions to marketing problems.


Professionally accredited

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.


Boost your employability with a placement year

You’ll have the opportunity to take a placement year to put the skills you’ve learned into practice in a real-world environment. We'll support you to find your placement and throughout your year in industry. Placements allow you to gain valuable experience to add to your CV, make industry contacts and help you to narrow down what kind of role you may be interested in after graduation. 


Tailor your degree

With a range of optional modules across areas such as social media, copywriting, brand impact and sustainability you’ll be able to tailor your studies to your area of interest and your career goals.    


HOW YOU’LL LEARN:

  Our teaching methods will be varied, interactive and engaging. You will take part in:
• Lectures and seminars - led by our own tutors as well as occasionally, by guest speakers from the marketing world
• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
• Visits to exhibitions, trade fairs and companies
• Placements and internships
• Research projects  


YOUR CAREER:

  Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics. This course would also set you up for a range of postgraduate study, including: 
• MSc Marketing Management
• MBA
• MSc International Business and Marketing

Application deadline

14/01/2026

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Tuition fees

Students living in United States
(International fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Derby

University of Derby

  • University League Table

    71st

  • Campus address

    Main Site, Kedleston Road, Derby, Derby, DE22 1GB, United Kingdom

VIEW PROFILE

Subject rankings

  • Subject ranking

    Biological Sciences

    69th out of 87 13

    53rd out of 93 14

  • Entry standards

    / Max 225
    109 48%

    70th

  • Graduate prospects

    / Max 100
    61.0 61%

    67th

    9

  • Student satisfaction

    / Max 4
    3.29 82%

    14th

    53

  • Entry standards

    / Max 198
    114 57%

    49th

  • Graduate prospects

    / Max 100
    62.0 62%

    55th

    31

  • Student satisfaction

    / Max 4
    3.20 80%

    25th

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