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Marketing and Design BSc (Hons)

Lancaster University

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree in both Marketing and Design offers the chance to study a degree in business with a creative focus.

Delivered by our Design department and Marketing departments, this isn’t about graphic design but rather the theory and development of the design process. You’ll develop a solid grounding in design principles and applications. You will learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. The lively discussion between marketers and contemporary designers forms an important part of your course. Interactive lectures, tutorials and seminars help bring academic principles to life.

In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We’ll also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. Throughout the year, you’ll be encouraged to think about how any theory works in practice.

The second year covers subjects such as routes to market – in particular retail, the application of design thinking and marketing research methods.

Every final year student carries out a design research consultancy project with a real-life client.

The relationship between design and marketing is becoming increasingly more strategic and business-driven. This degree gives you the skills to succeed, whichever career path you choose.


Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.

Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, and Leo Burnett. Others work at leading market research companies, such as Millward Brown and NOP.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Lancaster University

  • University League Table


  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

Students from over one hundred countries study at the Lancaster campus. An open and welcoming community, equality and diversity are valued.
Lancaster University offers students a range of award-winning, high-quality, safe and comfortable accommodation.
Lancaster University has a vast array of facilities including shops, restaurants, coffee shops, and a sports centre and swimming pool.

Subject rankings

  • Subject ranking

    4th out of 86 1

    6th out of 84 2

  • Entry standards

    / Max 239
    155 69%


  • Graduate prospects

    / Max 100
    81 81%


  • Student satisfaction

    / Max 5
    4.02 80%


  • Entry standards

    / Max 200
    147 72%


  • Graduate prospects

    / Max 100
    90 90%


  • Student satisfaction

    / Max 5
    4.09 82%



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