Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Hendon Campus
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Study mode
Full time
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Start date
14-SEP-26
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Duration
4 Years
Course summary
The BA Honours in Marketing and Digital Communications at Middlesex University is designed to equip you with the essential skills and knowledge needed for a successful career in the marketing industry. This course provides a thorough understanding of marketing theory and practice, with a focus on developing confident communication and digital marketing skills. You will also have the chance to apply your learning in real-world situations, working on consultancy projects with business clients. Whether you choose the 3-year or 4-year option, the course offers valuable hands-on experience through work placements, which will enhance your employability and provide you with a competitive edge in the job market.
Why study this course at Middlesex University?Middlesex University's Marketing and Digital Communications BA is a gateway to an exciting marketing career, with graduates pursuing roles in marketing research, product development, and brand management at leading companies such as JYSK, Lindt, PwC, and Danske Bank. The course offers two options for gaining practical experience: a 36-week sandwich placement as part of the 4-year degree or two 18-week summer placements for the 3-year degree. Additionally, the degree is accredited by the Chartered Institute of Marketing (CIM), offering you qualifications highly valued by employers. You’ll also benefit from the Business School’s strong industry connections and the chance to work on real business projects.
What you will learnIn the first year, you will develop foundational skills in marketing and prepare for the academic and professional journey ahead. In the second year, the focus shifts to understanding consumer behaviour and how to use this knowledge in marketing practices. The third year will delve into marketing strategies, tools, and branding, giving you the chance to work on practical marketing projects with real clients. This hands-on approach will ensure you're ready for the demands of the marketing industry.
ModulesFor more details about this programme, please visit the course page: https://www.mdx.ac.uk/courses/undergraduate/foundation-year-in-business/
Application deadline
14/01/2026
Tuition fees
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Information not available
Please check with the institution for most up to date details.
University information
Middlesex University
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University League Table
113th
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Campus address
Middlesex University, Hendon Campus, The Burroughs, Barnet, Greater London, NW4 4BT, United Kingdom
Subject rankings
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Subject ranking
45th out of 90 3
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Entry standards
/ Max 211110 52%75th
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Graduate prospects
/ Max 10083.0 83%20th
10 -
Student satisfaction
/ Max 43.10 77%41st
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