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Marketing and Entrepreneurship MSc

Aston University, Birmingham

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Aston University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Course Summary

This course will enable you to formulate, evaluate and select from alternative strategies and develop associated strategic decision-making skills in a marketing context. You’ll develop the knowledge required for initiating and managing innovation-based business strategies.

Course outline and modules

The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles and practice of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and entrepreneurial business models can support interventions in the decision-making process of organisations.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

How will this course help my career?

On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.

As well as academic study, you will also be learning through experience and applying entrepreneurial strategy to a real-world business challenge.

At Aston you’ll also have a range of opportunities to gain practical experience, whether that’s through offering support to start-ups and SMEs in our business clinic, support to start your own business, or gain experience through integrated internships as part of your course.

Tuition fees

Students living in United States
(international fees)

£ 20,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Aston University, Birmingham

  • University League Table

    47th

  • Campus address

    Aston University, Aston Triangle, Birmingham, Birmingham, B4 7ET, England

The Aston international pre-master's programme is for international students who want to accomplish a postgraduate degree at Aston Business School.
Extensive support including help gaining work experience, free English language support and a range of scholarships to help talented international students.
Over 250 partnerships in around 45 countries with a range of high profile institutions across the world, plus an amazing global network of alumni.

Subject rankings

  • Subject ranking

    37th out of 122 5

    16th out of 92 3

  • Entry standards

    / Max 209
    126 59%

    52nd

    7
  • Graduate prospects

    / Max 100
    78.0 78%

    23rd

    13
  • Student satisfaction

    / Max 5
    3.98 80%

    55th

    9
  • Entry standards

    / Max 200
    119 62%

    37th

    15
  • Graduate prospects

    / Max 100
    90.0 90%

    4th

    14
  • Student satisfaction

    / Max 5
    4.14 83%

    16th

    1

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