Marketing and Leadership MSc

Course Summary

This course aims to provide a programme of study that meets your needs if you are a local, national or international candidate, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

You will undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles and application of theories relating to leadership within organisations.

Course outline

The MSc in Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of the concepts, principles and theories relating to leadership within organisations. It will teach you how to apply the strategic role that leadership can make within wider organisational context.

In order to complete your final project you will learn how to identify and apply appropriate theories and research methodologies to investigate a particular research problem.

Learning, teaching and assessment

This course will provide you with an excellent learning experience that draws on the research and consultancy of Aston academic staff, utilising the University’s links with business, professional and public sector organisations. It offers you the opportunity to enhance your employability by developing life-long learning and personal development skills.

Our innovative virtual learning environment, Blackboard, will support and enhance your learning experience. This online platform has a wealth of resources to help you make the most of your course such as lecture slides and other study materials.

Overseas opportunities

We benefit from an extensive network of partner institutions, including some of the highest ranked business schools in the Europe, such as Kedge Business School in France. Your options are not just limited within Europe, we also have partnerships with universities worldwide, from Australia to China and USA to Singapore.

You’ll be pleased to know that all of our overseas study programmes are all tuition-free and you’ll study and be assessed in English.

Placements

We believe that a work placement taken as part of your masters programme can be hugely beneficial to your career prospects. It will enhance your CV and can give you a competitive advantage when applying for graduate roles.