Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Marketing and Leadership MSc (Senior Leader Apprenticeship+ )

Cranfield University

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Cranfield Campus

  • Study mode

    Part time

  • Start date

    04-OCT-21

  • Duration

    26 months

Course summary

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables students to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

Students, subject to successful completion of the taught modules, are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables them to cement their learning and complete a significant work-based project within their organisation.

This programme develops students’ marketing and leadership skills, enabling them to lead change and meet the constantly evolving needs and requirements of customers. Students gain leading-edge insights into marketing and leadership that can then be applied directly within their organisation.

Who is it for?

  • Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
  • Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
  • Second career professionals seeking a change into marketing and leadership positions.
  • Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

Your career

The Senior Leader Apprenticeship+ Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.

You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:

  • Discover and develop your leadership and team-working style
  • Identify how to enhance your personal effectiveness
  • Work out where you want to go professionally
  • Learn the techniques of effective team leadership
  • Become more sensitive to situations, cultures and contexts
  • Prepare to lead change and face future challenges.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Cranfield University

  • Campus address

    Cranfield University, Cranfield, Bedford, Bedfordshire, MK43 0AL, England

Suggested courses

Goldsmiths, University of London
MOST VIEWED

MA Promotional Media: Public Relations, Advertising & Marketing

Goldsmiths, University of London

University league table

63

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!