Marketing and Management BA (Hons)

University of East Anglia UEA

**Overview**Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You’ll learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice. This degree will prepare you for a range of career options in marketing and/or management, including positions in digital and social media marketing, branding, corporate communications, public relations (PR) and market research. This course also provides a great foundation for starting your own business, working as a consultant/freelancer, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level. **About This Course**On this degree course, you’ll explore the essential elements of marketing, from a theoretical and practical perspective. Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world. You’ll have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course, you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form. Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year, you’ll be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you’ll study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future career aims. NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. **Disclaimer**Course details are subject to change. You should always confirm the details on the provider's website: **www.uea.ac.uk**