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Marketing and Management with Industrial Experience (4 years) BSc (Hons)

University of Exeter

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UCAS CODE: N2NN

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    University of Exeter (Exeter Campuses)

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    4 Years

Course summary

Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 18,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Exeter

  • University League Table

    12th

  • Campus address

    University of Exeter, Northcote House, The Queen's Drive, Exeter, Devon, EX4 4QJ, England

Subject rankings

  • Subject ranking

    6th out of 123 3

    4th out of 84 1

  • Entry standards

    / Max 209
    162 74%

    16th

    4
  • Graduate prospects

    / Max 100
    94 94%

    1st

  • Student satisfaction

    / Max 5
    3.99 80%

    56th

    19
  • Entry standards

    / Max 200
    175 86%

    3rd

    2
  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    3.94 79%

    53rd

    42

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