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Marketing and Media BA (Hons)

Keele University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    25-SEP-21

  • Duration

    3 Years

Course summary

At Keele University, we’re proud to be consistently ranked in the Top 3 UK universities for student satisfaction, which is testimony to the safe, supportive and welcoming campus we hope you’ll soon call home. This course combines a distinct blend of marketing and media theory with creative practice. You will have the opportunity to develop cross disciplinary skills which will enable you to understand and engage with a range of consumer audiences in different markets.You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the media modules you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post production skills. You can also enhance your practical experience with options to take a placement or entrepreneurship year between years two and three of your studies.The course will equip you with a range of contemporary skills which are in demand in every type of organisation, not just commerce and industry but also the public sector, political parties, charities and educational institutions. You could apply your skills in-house with an organisation or in an agency (such as advertising, web, market research or branding) or in print, online or broadcast media. You may also choose to specialise in a field such as video, TV production or social media.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 15,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Keele University

  • University League Table

    56th

  • Campus address

    Keele University, Keele, ST5 5BG, England

Keele students represent over 120 different nationalities. A welcoming campus, Keele recognises the benefits of such a diverse population of cultures and ideas.
Keele provides individual and group language and academic skills guidance for international students at all levels, through its language centre on campus.
Keele offers a friendly and supportive environment for international students. A range of cultural events are arranged and celebrated throughout the year.

Subject rankings

  • Subject ranking

    21st out of 97 3

    40th out of 84 4

  • Entry standards

    / Max 190
    123 61%

    37th

    13
  • Graduate prospects

    / Max 100
    74 74%

    16th

  • Student satisfaction

    / Max 5
    4.06 81%

    35th

    8
  • Entry standards

    / Max 200
    124 61%

    33rd

    2
  • Graduate prospects

    / Max 100
    74 74%

    38th

  • Student satisfaction

    / Max 5
    3.76 75%

    75th

    15

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