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Marketing and Public Relations BA (Hons)

Coventry University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    CU Coventry

  • Study mode

    Full time

  • Start date

    07-JUN-21

  • Duration

    3 Years

Course summary

In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree. This course aims to provide a thorough understanding of the marketing industry and PR best practice. Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts. Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking. **Key Course Benefits;*** Upon completion of this course, you will receive a qualification awarded by Coventry University, which was ranked 13th best university in the UK in the Guardian University Guide 2019. Coventry University were also awarded a Gold rating in the Teaching Excellence Framework (TEF) in 2017.* You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability Department. * In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.* Small tutorial group sessions ensure that you receive the mentoring help and support you need.* We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.* Hands-on experience of marketing and PR practices, with entry into international competitions against other universities.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table

    54th

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Currently more than 13,000 international and EU students study across the university’s UK campuses. 17,000 more study in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement with an international dimension via the international experience scheme.

Subject rankings

  • Subject ranking

    33rd out of 97 5

    33rd out of 84 5

  • Entry standards

    / Max 190
    114 57%

    54th

    6
  • Graduate prospects

    / Max 100
    70 70%

    22nd

  • Student satisfaction

    / Max 5
    4.03 81%

    44th

    19
  • Entry standards

    / Max 200
    122 60%

    37th

    3
  • Graduate prospects

    / Max 100
    82 82%

    18th

  • Student satisfaction

    / Max 5
    3.91 78%

    61st

    37

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