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Marketing and Sports Communication

St Mary's University, Twickenham

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St Mary's University, Twickenham

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    3 Years

Course summary


Build critical skills to impact sports audiences with our hands-on sports marketing degree

Develop critical insights, learn cutting edge digital skills, and understand what it takes to succeed in marketing and digital communication. You'll apply critical, strategic, and creative skills while becoming an ethical and global professional. You'll also impact sports audiences, consumers, and fans across sectors and platforms, and complete exciting practical projects. Our hands-on sports marketing degree covers:
• managing sporting events
• sports journalism and marketing
• digital content creation and design
• AI, digital marketing, and data analytics
• consumer behaviour and customer insight
• branding and marketing strategy
• digital communications and ethicsWe have worked with industry professionals to design our Marketing and Sports Communication degree. You'll develop analytical, research, communication, personal, and professional skills to help you navigate future challenges and opportunities. We empower you, ensuring you're work-ready as soon as you graduate. 96% of St Mary's (SMU) students are in employment, vocation, or further study within 15 months of graduation (HESA, 2024).


International reputation

Our international reputation for sport allows you to gain unique insight into the industry. You can also join our excellent sports teams and use our world-class sporting facilities, such as the:
• Fitness and Conditioning Suite
• Sir Mo Farah Athletics Track
• Performance Hall
• Biomechanics Laboratory


Cutting-edge facilities

With our sports communication and marketing course, you'll access our cutting-edge facilities and equipment, which include:
• Our Media Production Suite: equipped to teach all aspects of content creation, short and long video, TV production, radio, and online broadcasting
• Multi-camera HD shoots with a flexible lighting grid, full range of audio inputs, and teleprompter facilities
• A radio and podcasting studio: dedicated vocal booth, 70-inch TV, studio quality sound-system
• A Mac suite equipped with top of the range, 27-inch iMacs with secondary touch screens - available 24 hours a day, seven days a week


Study in the capitol

Our campus is located in the leafy London borough of Richmond-upon-Thames, with access to the capital as a hub for sports journalism, marketing, and sports business. You’ll also have opportunities to explore the biggest brands in global sport, as well as iconic sports venues, such as:
• Wembley Stadium
• Wimbledon
• Lords Cricket Ground
• Allianz Stadium


Excellent teaching and support

You will learn from industry professionals here to aid your growth. It's no wonder we're:
• 1st in London for Academic Support (National Student Survey (NSS), 2024)
• in the UK's Top 10 for Teaching Quality (The Times and The Sunday Times Good University Guide, 2025)


Hear from our students

Aikaterini, Marketing student – "I have always felt encouraged and fully supported".


Work placements: build professional experience

We have strong relationships with leading sports communications and marketing companies in London. You can complete work placements with them to build your skills and network.


Why St Mary’s?

You will gain skills and support to make a positive impact – for yourself and for others – through high-quality teaching, real-world experience, and a community that lifts each other up. Our campus is

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 17,445per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

UCAS Points

UCAS Points : 112

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University information

St Mary's University, Twickenham

St Mary's University, Twickenham

  • University League Table

    79th

  • Campus address

    St Mary's University, Twickenham, Waldegrave Road, Twickenham, Hounslow, TW1 4SX, United Kingdom

VIEW PROFILE
Best of both worlds. A stunning green campus in a town setting, just a short train journey from Central London – one of the greatest cities in the world.
Alongside historic buildings are modern facilities that include sports science labs, TV studio, acting studios and Olympic-standard sports facilities.
Scholarships are available for international students.

Subject rankings

  • Subject ranking

    Marketing

    91st out of 93 15

    32nd out of 86 9

  • Entry standards

    / Max 198
    104 53%

    65th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.01 75%

    75th

    2

  • Entry standards

    / Max 208
    112 54%

    62nd

  • Graduate prospects

    / Max 100
    79.0 79%

    14th

    4

  • Student satisfaction

    / Max 4
    3.17 79%

    58th

    22

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